[China Refrigeration Network] 40 years ago, queuing and paying tickets were the most common consumption scenes for Chinese people. Even in Heilongjiang, the hometown of soybeans, buying tofu is a problem. After 40 years, people can taste Canadian lobsters from 7,000 kilometers in 48 hours. This day is the birthday of Beijing’s Li Auntie’s granddaughter. The family came to Jingdong 7 FRESH Fresh Food Market. After picking, weighing and cooking on site, the Canadian lobster of 99 yuan was put on the table in a short time.
In the seventh episode of "We Live Together - To Celebrate the 40th Anniversary of Reform and Opening" on December 5th, CCTV's "The Year After the 40th Anniversary of Reform and Opening", "The Life is Full of Sunshine", we focused on the table of ordinary people for 40 years of reform and opening up. Changes, and the realization of all this, can not be separated from the unbounded reach of the Jingdong e-commerce platform and the rapid development of Jingdong cold chain logistics.
In the past 40 years of reform and opening up, the living standards of our people have been continuously improved, and the quality of consumption has been continuously upgraded. China's cold chain logistics has also experienced a development process from the beginning to the leap. According to relevant data, the total demand for cold chain logistics in China will reach 180 million tons in 2018, and the market size of cold chain logistics will be 303.5 billion yuan, up 19% year-on-year. The state has also issued policies to promote the healthy development of the cold chain logistics industry and build a modern cold chain logistics system with “full chain, network, strict standards, traceability, new model and high efficiency”.
Under the two-wheel drive of market demand and policy support, Jingdong Logistics has gradually accelerated its layout in the field of cold chain logistics in the past two years. Through the intelligent cold chain service network integrated with warehouses, relying on its own business flow and technology-led advantages, To create a double standard of “fast” and “fresh” in the industry, to provide customers with a one-stop service platform for the whole process and full scene of the fresh supply chain, helping more countries to send fresh products to thousands of households.
At present, Jingdong Cold Chain has 18 fresh cold storages in ten major cities across the country. Fresh cold chain distribution has covered 300 cities nationwide, and the average daily processing capacity of the warehouse has reached 1 million. Just in the past Jingdong 11.11 Global Good Things Festival, only the Canadian lobster, Jingdong cold chain sent a total of 12 tons; the growth of the cold chain open business is more eye-catching, the single volume increased by more than 110%.
In view of the problems of many kinds of fresh foods and difficult to standardize, Jingdong Cold Chain has innovatively introduced various operating modes such as production warehouses and collaborative warehouses, from the distribution of timeliness, coverage and quality. Innovate and upgrade in multiple dimensions such as protection, minimize intermediate links, and continuously improve circulation efficiency.
Not only domestically, in the context of global consumer integration, JD Logistics is focusing on building a global smart supply chain infrastructure network (GSSC), one of its goals is to achieve a global "double 48 hours", that is, 48 hours of China's access to the world, 48 hours Local delivery by country. The Jingdong Cold Chain also promotes the integration of China's cold chain with international standards through strategic cooperation with international logistics giant Yamato. The formulation of this standard not only enhances the competitive advantage of Jingdong cold chain, but also shapes the whole industry, improves the status quo of extensive construction, and improves the service quality of the entire industrial chain.
Under the current overall open pattern, Canadian lobster is only a microcosm of the Jingdong cold chain. In the future, there will be more and more fresh products from the country, which will be continuously transported to the people's table across the country through the Jingdong cold chain. To enable consumers to enjoy high-quality international and efficient distribution services, and promote the rapid development of China's fresh cold chain industry.